For residential HVAC companies doing $1M to $5M a year

Qualified replacement estimates. Already on your calendar.

Demand generated, every homeowner qualified, and the estimate booked before it reaches you. You show up and close. Nothing shared, nothing resold.

Watch this first

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Book a call

Twenty minutes, at a time you pick. We ask questions, we do not pitch.

The call is for both of us to work out whether this is worth doing.

  • $12M+

    Ad spend managed

  • 12+

    Years in performance marketing

  • 23+

    Industries served

Why the leads are not turning into installs

The leads are coming in. The wrong ones are reaching your calendar.

Most HVAC owners we speak to already have an ad budget. It is paying for conversations with people who were never going to buy a system.

  • The lead you bought was sold to three other companies

    The marketplaces resell one homeowner to several companies at once. Three of you dial the same person and the fastest one wins.

  • Cheap clicks buy the wrong homeowners

    Optimizing an account for cost per lead fills the calendar with people who wanted a free opinion, not a new system.

  • By the time someone calls back, they have booked elsewhere

    The homeowner called, nobody picked up, and the voicemail sat until lunch. By then two other companies had called them back.

The booked estimates program

Demand, qualification, and booking are ours. The sale is yours.

  1. Generate

    Homeowners who need a system

    Google Search, Local Services Ads, and Meta campaigns aimed at homeowners in your service area who need a system, not a tune-up. Every lead belongs to you and goes to nobody else.

  2. Qualify

    Every homeowner, before you see them

    Automated follow-up texts and calls every lead within minutes, and an AI receptionist picks up when your office cannot. System age, ownership, timeline, and budget are confirmed before the estimate reaches your calendar.

  3. Book

    Onto your calendar, with notes

    Only qualified homeowners land on your calendar, with the details your tech needs to walk in prepared.

  4. You close

    The sale is yours

    The homeowner is expecting your tech, knows why they are there, and wants a price. Your part starts at the front door.

Check whether your metro is taken

Twenty minutes, at a time you pick. We ask questions, we do not pitch.

Clients on camera

Owners we work with today.

Two current clients, on camera. Neither runs an HVAC company. The same team and the same approach go into this program.

After you book

Here is how it goes.

  1. A 20-minute call

    Pick a time. We talk about your metro, how many installs you do, and what you are spending now. If we are not the right fit, we say so on the call.

  2. The plan

    A written plan for your metro: which channels, what the follow-up looks like, and what we need from your office. Yours to keep either way.

  3. Your metro is yours

    If it works both ways, we reserve your metro, build the system, and start putting estimates on your calendar. One HVAC company per metro. We do not work for your competitor.

Who this is built for.

We take on one HVAC company per metro, so we are particular about which one.

A fit if you

  • Do $1M to $5M a year in residential HVAC
  • Run three to fifteen techs
  • Have room on the calendar to take more work
  • Have a tech free to run estimates the same week they are booked
  • Are willing to fund ads for the months it takes to build a channel

Not a fit if you

  • Are under $1M, or one truck
  • Have no CRM, or no customer list
  • Are shopping for the cheapest lead source
  • Let booked estimates sit because nobody is free to run them
  • Want leads handed over and nothing after

One HVAC company per metro

Is your metro still available?

Twenty minutes to find out. If we are not the right partner for your metro, you hear it on the call, not after a contract.

City and state or province