Echo 27

Free tool

What does a customer actually cost you?

Answer four quick questions and we'll show you exactly what every new customer is costing you in ad spend, then trace where the budget goes.

Cost per lead is the number everyone quotes. It's also the one that hides the problem.

Total ad spend divided by total leads generated, over the last 30 days.

$

Of every 100 leads, how many actually put a call or appointment on the calendar.

%

Booked calls where the person showed up.

%

Completed calls that turned into a paying customer.

%

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Growth projection

Project customers and monthly revenue forward from a given ad spend, with churn working against you.

Growth ceiling

Your churn rate caps how big you can get. Find the cap and see which lever raises it fastest.

These are your numbers. We fix the ones that are wrong.

A model is only as good as the inputs behind it. If a number above looks worse than you expected, that's the one worth a conversation.